The Author Alchemist Blog

Turn your words into gold.

Talena Winters 9/3/25 Talena Winters 9/3/25

Log Lines, Taglines, Hooks & More: The Essential One-Line Tools Every Author Needs

Learn the difference between premise lines, log lines, taglines, hooks, and headlines—and how to use each to pitch, market, and sell your story. With clear examples from existing and hypothetical hits, this guide helps authors master the one-line tools every story needs.

Talena Winters 9/13/19 Talena Winters 9/13/19

Your Story in a Single Sentence Part 2: The Elevator Pitch

As an author, you will be in multiple situations where you have the opportunity to get someone interested in your book in a very short window of time. That’s when you need an Elevator Pitch. Here’s how to make one.

Talena Winters 5/6/19 Talena Winters 5/6/19

The Indie Publishing Process 3: Finding Your Readers (aka Marketing)

At its heart, marketing is simply telling a story that your Ideal Readers wants to be a part of. For authors, this is exactly what we do. In this introduction to book marketing for independent authors, learn the basic principles you’ll need to master to have a career as a writer.