Talena Winters leans on a bridge railing.

Positioning brands with heart and impact…

Hi! I’m Talena Winters, an author, editor, and brand storyteller who crafts compelling, emotion-driven stories that connect brands with their ideal clients.

Focusing on brand strategy, inbound marketing, and client nurturing and acquisition, I love exploring creative and strategic ways to showcase brands so they can serve the people who need them most.

With over twenty-five years in multiple businesses across several industries (primarily online) and ten years as a professional storytellerβ€”including four years showcasing brands and businesses as lead journalist for a regional promotional magazineβ€”I’ve helped dozens of brands tell their stories.

I can’t wait to hear yours.

Let's Work Together

Services

Content Creation

Blog, website, email, and social content (including Pinterest) that resonates with your audience. I craft personality-driven messaging so you can attract new clients, nurture loyalty, and rank in search.

Brand Strategy

Brand voice, identity, and positioning that let your customers see themselves in your brand story. I help align messaging across channels so your brand feels consistent and builds trust.

Graphic Design

Book covers, ad creative, and digital assets that make your brand unforgettable. I create scroll-stopping visuals that not only catch attention but also reinforce your story and drive engagement.

β€œI’ve had a few articles written about me over the years and never once, until I read yours today, did I finish and say β€œWOW… he/she absolutely nailed it!” Every word, every fact, every feeling I wanted to convey was conveyed by YOU! I want to express my enormous gratitude to you for writing such a brilliant piece. There is no way I could have written it better myself!”
— Carrie Doll, Carrie Doll Consulting
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Previous Work

Brands I’ve Worked With

I’ve had the pleasure of collaborating with a diverse mix of brands and businesses, helping them tell their stories and connect with their audiences. Some highlights include:

  • Move Up Magazine β€” lead contributor crafting feature articles across a variety of industries

  • Harlequin Heartwarming β€” creating compelling book descriptions

  • Mighty Peace Tourism & Town of Fairview β€” tourism marketing and storytelling

  • Happier.com and Mythulu Magazine β€” digital and print content creation

  • Plus numerous independent authors, creatives, and lifestyle brands

β€œI was kinda nervous and shy, but I trusted you quickly. And what an AMAZING authentic article. I have had such positive feedback from so many people. Thank you for taking the time to truly connect.”
— Michelle Campbell, Campbell Land Vending (Move Up Issue 23)

Industries I’ve Worked With

From creative entrepreneurs to hospitality and retail, here’s where I’ve made an impact:

Creative & Lifestyle Brands
Authors, musicians, designers, photographers, artists, lifestyle brands, florists, and yarn shopsβ€”helping you tell your story in a way that resonates and sells.

Professional & Expert Services
Podcasters, bloggers, speakers, dentists, lawyers, accountants, and other expertsβ€”making your expertise accessible, engaging, and persuasive.

Hospitality & Retail
Travel, tourism, restaurants, cafΓ©s, breweries, clothing, and retail businessesβ€”copy that invites customers in and keeps them coming back.

Specialty & Niche Industries
Publishing, agriculture, equestrian products, and trades (carpentry, plumbing, home repair)β€”writing that communicates your brand clearly, even in specialized markets.

Not seeing your industry listed? I’m adaptable and ready to learn the ins and outs of your market to craft copy that works for you.

I’ve also worked with clients in industries from agriculture to infrastructure to hospitalityβ€”and I’m quick to learn yours.