In this episode, I talk about:

• My recent struggles with Impostor Syndrome and Resistance and how I overcame them (this week)

• Branding and marketing are both telling stories

• Putting lots of hooks in the water - how we create doors for Opportunity to Knock on. (Don’t worry, the metaphor is only mixed in these notes, not the episode. Or is it?)

• Marketing done right is actually serving our readers